Other "Enhancing Marketing and Quality" workshop materials
Map of workshop site (214K PDF)
Printable registration form (75K PDF)
Enhancing the Marketing and Quality of Alaska's Salmon Fisheries
January
27–28, 2003
Commons 106
University of Alaska Anchorage
Anchorage, Alaska, USA
Contact: Paula Cullenberg
Upgrading the quality of the Alaska salmon product and competing more effectively in the global marketplace are two fundamental challenges to our industry. The goal of this workshop is to examine new ideas and new directions for the industry—offered both by those within the fish business and by individuals involved in marketing other products.
Below you will find links to the full agenda for the workshop, papers and PowerPoint presentations that relate to the subjects discussed, and a list of speakers and contacts for them. These are PDF files; they require the free Acrobat Reader to be viewed.
Final agenda (58K PDF)
List of speakers (PDF)
Papers
Bristol Bay Regional Fisheries Slush Ice Program (PDF of PowerPoint presentation)
Fishermen's Direct Market Workshop (PDF of PowerPoint presentation)
What Are Retailers Looking for in Today's Market? (PDF of PowerPoint presentation)
Export Markets for Alaska Salmon—McDowell Group (PDF of PowerPoint presentation)